Why It’s a Good Idea to Extend Holiday Goodwill Throughout the Year

Why It’s a Good Idea to Extend Holiday Goodwill Throughout the Year

Team seedership
January 02, 2020

Happy New Year to all! We hope this new decade continues to inspire more to use their influence to make a difference in the community. But, just because another holiday season has come to an end, the motivation to give back and spread goodwill doesn’t have to end as well. Keeping the holiday spirit of giving going throughout the year is a good idea for businesses of all sizes.

It’s true, the last three months of the year are historically when everyone feels galvanized with the “holiday spirit” of giving and goodwill. In fact, along with modern holiday traditions like Black Friday and Cyber Monday, Giving Tuesday, which was introduced in 2012, inspired Americans to give approximately $511 million this 2019 holiday season. Further, almost one-third of all annual giving happens during the month of December.

For businesses small and large, the holiday season has become the ideal time of year to showcase the spirit of charity and giving. However, small businesses have the opportunity to make a big impact on the communities in which they depend on. Communities support these local businesses all year, and when these businesses are actively volunteering their time, services, or products during the holiday season, it is sure to make an impression that will last all year.  

Small Businesses Make the Largest Impact Over the Holidays

Many Americans are familiar with businesses like TOMS and Newman’s Own which have made charity and social responsibility popular. But did you know small businesses, many like the ones in your hometown, have been doing good all along? It's part of who they are, their DNA, and they give big—up to 250% more than large businesses.

Typically, big businesses give between 1 - 3% of their annual profits back to charities and nonprofits, but a majority of small businesses—which mainly depend on their communities for business—give about 6% of their annual profits back to their communities. And it’s not just data enthusiasts who have noticed the good that small businesses have done for their communities during the holidays, journalists looking for inspiring stories tend to favor covering these deeds.

Small Business Charitable Giving Holiday Highlights

Each year we delight in seeing news reports of what local businesses do for their communities. For businesses that are in the community every day of the year, there are ample opportunities to give back and show appreciation to those who have helped these businesses grow.

For example, there are stories of hairstylists and barbers who host pop-up studios to give free haircuts to the homeless or disadvantaged. Lending a self-care service like a clean shave and a haircut can do so much to improve a person’s confidence and self-esteem. Or, service professionals like doctors, veterinarians, or dentists that use their offices to host a food, toy, or school supply drive to benefit the children in a local community. Also, restaurants and bakeries that donate unused ingredients and surplus products to food banks and charities that focus on bringing attention to the issues of community hunger are always wonderful to read about.

When Businesses Give All Year, Everyone Wins

These are just a handful of the many heartwarming and inspiring deeds small businesses do for their communities during the holidays. But who’s to say the momentum shouldn’t keep going throughout the year? Not only do these types of community service activities help to benefit the community, but they also help support business marketing, PR, brand reputation, and employee retention efforts.

Positive Company Culture

As the workforce is shifting in age, it’s important for businesses to understand what matters to and fulfills their employees. As consumers and as employees, millennials and generation Z’ers seek businesses that are committed to social responsibility efforts. This is why it’s important to not only do good but to also share your efforts with your employees and customers.

A 2017 Deloitte Volunteerism Survey found that 90% of employees believe that businesses that volunteer time to their communities have a better working environment than those that don’t. On top of that, these employees were found to be 13% more productive. It is well-known that positive work environments provide more engaged employees, and according to this study, 87% of employees are less likely to leave these companies.

Create Community Goodwill

Remember that old saying, “you scratch my back, I’ll scratch yours”? Giving back to the community should be thought of as a warm, comforting gesture businesses can share with the communities in which they operate. When businesses go out of their way to donate time, money, and services to their community, the individuals that benefit in these activities are not likely to forget these efforts.

By going out in the community, businesses are sure to make meaningful connections with individuals, earning a place in people’s hearts and minds. Including charitable activities as an on-going marketing and employee engagement tactic benefits the community and a business’ bottom line.

How seedership Can Help Make the Holiday Spirit Last

It’s important to do good all year-round, but it can be equally important for a businesses’ longevity to share those good deeds with the community. Seedership is a social responsibility platform that can help promote your charitable activities with the community and inspire your employees to contribute to corporate social responsibility efforts. Let us help you grow your business and your community. Start your free trial today.

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