Case Studies | 5 min read
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Case Studies | 5 min read
Dynamic Drone Solution Helps Veterans Soar to New Heights
“If I see an opportunity where I can make a difference, I want to make it.” That’s the mindset of Dynamic Drone Solution Co-founder Dewayne Yarbrough, a retired U.S. Marine whose L...
READ MOREDo Good and Grow | 5 min read
Victus Coffee Fuels Great Causes with Every Sip
Q&A with the owner of Victus Coffee about creating opportunities for customers to make a difference through everyday purchases....
READ MORECase Studies | 6 min read
Small yet Mighty Wepco Plastics Makes a Bigger Community Impact by Engaging Employees in its Giving
Q&A with Wepco Plastics CFO Charles Daniels on how they align their resources around community causes where they can achieve meaningful impact and engage employees in a greater pur...
READ MOREDo Good and Grow | 7 min read
Your kindness can make a bigger impact when you tell the world about it. Here’s why.
If you are a small business owner who doesn’t share all the ways you are giving back to your community, you could be missing out on a larger impact your good deeds can achieve. see...
READ MORECase Studies | 5 min read
Infoshred Shares Ripples of Goodness to Inspire Others to Give Back
Infoshred LLC President and Founder Stacey Lombardo is a go-getter – and a do-gooder. Her entrepreneurial spirit was sparked by her father, Sam Lombardo, who started his waste mana...
READ MOREDo Good and Grow | 7 min read
Three Marketing Challenges Small Business Owners Face, and How Doing Good Helps Overcome Them
Sharing the good your small business does in the community can help expand your online visibility, attract customers and set you apart from the competition. ...
READ MOREDo Good and Grow | 7 min read
2021 Small Business Do Good and Grow Trends
While the new year is a time for reflection, it's also a time to prepare for new opportunities. Here are four trends to keep in mind for your marketing plans and three themes to di...
READ MORECase Studies | 6 min read
It’s All About Community, CT Brewers Continuously Give Back
Local breweries are independently owned. We’re family businesses. That means when you buy from Connecticut breweries, you’re really supporting your neighbors – those who live and i...
READ MORECase Studies | 5 min read
How Waker Turned Its Passion Into a Community Commitment
For Columbus-based Waker, building custom custom software solutions and mentoring future community-oriented entrepreneurs goes hand in hand...
READ MOREHow-to Guides | 4 min read
Celebrate World Kindness Day with Acts of Community Kindness
World Kindness Day is a wonderful opportunity for small business owners to plant seeds of kindness with those most important to the livelihood of their businesses: their employees,...
READ MORECase Studies | 5 min read
Using Your Small Business As A Platform To Do Good
When a wildfire struck his community, Redding, California, Small Business Owner Jason Miller says he immediately felt “compelled to help a little town that supported me.”...
READ MORECase Studies | 6 min read
Community Building Enhances Keating Agency Insurance—And Its Community
Keating Agency Insurance has been a staple in West Hartford, CT for more than 50 years. The third-generation family-run business lives up to its “People First” adage through relati...
READ MORECase Studies | 8 min read
Doing Good Is A Win-Win-Win For Drive Research
George Kuhn always thought market research was a win-win, but he always felt another win was missing in that equation. When he launched Drive Research in 2016, a giving element was...
READ MOREDo Good and Grow | 7 min read
Creative Giving Strategies to Do Good Now
Now, more than ever, we’re missing human connection. Doing good and giving back, especially in uncertain times, can help alleviate the feeling of helplessness, provide options for ...
READ MORECase Studies | 7 min read
How A Transparent View of Their Good Deeds and Giving Deepened Community Ties for King, Prell & Associates
By nature, as a company that does financial planning, King, Prell & Associates likes to help people. Giving back and doing good is integrated into how they run the practice...
READ MORE5 min read
Giving Back Benefits Small Business, Community, and Bottom Line
When it comes to coffee or tea, “a freshly brewed cup in the morning can change the course of your day,” emphasizes INI Sips Co-Founder Davina Ismail. And, a good cup is a must-hav...
READ MORELeadership | 5 min read
Small Business Leadership Through Gratitude
Leadership through gratitude can help improve customer and employee engagement with your business and purpose. Learn why gratitude is important, especially during these challenging...
READ MOREseedership | 9 min read
Behind the Platform: Q&A with seedership Co-Founders Jennifer and Ray Smithberger
Learn what inspired the small business digital sharing platform seedership, and how small businesses can use kindness to grow!...
READ MOREseedership | 8 min read
seedership: How our digital sharing platform can work for you
When you share and are visible about the good you do for your community, your business could grow! Here is how seedership makes it quick, easy, and fun!...
READ MOREDo Good and Grow | 5 min read
Why Community Matters Now More Than Ever
Let's face it, times are harder now since they have been in decades. Leaning on community can help small businesses and your neighborhood get through this together....
READ MOREHow-to Guides | 7 min read
Creating a Community Giving Strategy for your Small Business
Having a community giving strategy in place can help you focus on causes where you can have the greatest impact over time and that best aligns with your expertise, purpose, and val...
READ MORE6 min read
How to Maximize Your Small Business Marketing Budget Without Spending A Penny
Marketing your business is important for success, but can be quite costly. When you share the good your business does, you can maximize your marketing efforts at very little cost!...
READ MOREDo Good and Grow | 5 min read
How to Find Causes That Matter to You & Your Customers
Discovering your communities needs and centering your charitable giving campaigns on causes your customers care about can lead to many positive business benefits....
READ MOREDo Good and Grow | 6 min read
At a Loss for Words? Just Speak from The Heart!
Small businesses care deeply for the communities that support them. However, it's important for your business and your cause to make the good you do a visible and authentic part of...
READ MOREDo Good and Grow | 5 min read
Give Yourself Some Credit, Everything Good Counts!
No matter what the size of the contribution, showing your community that you care on a regular basis will add up to something greater....
READ MOREHow-to Guides | 5 min read
How to make customers care about the success of your small business as much as you do
If your customers care about the health of their communities, by showing them what, how, and why you give, they will also care about the success of your small business. ...
READ MORE5 min read
HireLevel Promotions Interview Spotlight: How doing good & being visible draws more business opportunities
Making the good you do a visible part of your business can help your customers decide to go with you. Here's our personal story with HireLevel Promotions....
READ MORELeadership | 6 min read
What is your small business community story? How to craft your community giving story
Your customers are looking for your business' community story. Do you know what story your business is telling?...
READ MOREResearch and Trends | 5 min read
Customers want to hear your community story
Our study found that there are more opportunities for small businesses like yours to tell customers your community giving story....
READ MOREResearch and Trends | 7 min read
2020 Spring into Kindness Small Business Study key insight: Transparency is key, your customers want to know the true value of all you give
Being kind and giving back to the community has many seen and unseen returns that help businesses and the neighborhoods that surround them grow....
READ MOREResearch and Trends | 5 min read
Small Businesses Have Deep Roots in the Local Community
When you think of the traditional, hometown community, what image comes to mind? We picture a thriving main street centered around small businesses. Why? Because as we found in our...
READ MOREResearch and Trends | 6 min read
Small Businesses are Big Givers to their Communities
Our 2020 Spring Into Kindness Small Business Study found that 99 percent of small businesses give back and 70 percent give year round, yet they undervalue their total charitable co...
READ MORELeadership | 5 min read
Supporting Each Other Through Uncertain Times: Small Businesses and Their Community
Even though small businesses will be hit the hardest during the COVID-19 pandemic, they are still finding ways to give back and help their communities....
READ MOREDo Good and Grow | 5 min read
Giving Programs: How to Make Their Impact Last
Tips for promoting your business' giving programs before, during, and after they are ran to make the biggest impact....
READ MORE6 min read
Transparency: The Next Iteration of "Business as Usual" for Small Business
Your customers and employees want to know how your business is giving back. Make sure you let them know where they can it....
READ MOREHow-to Guides | 5 min read
Helping Customers Find You By Sharing Your Story
Being visible about the good deeds your business does helps show your appreciation towards your community. ...
READ MOREDo Good and Grow | 4 min read
Building and Maintaining Brand Trust in the Digital Age
In this digital age, traditional marketing is losing effectiveness. So how do brands build trust? Find out....
READ MOREDo Good and Grow | 4 min read
Weaving Random Acts of Kindness Into Your Business
As Random Acts of Kindness Week begins, plan how you can let your employees, customers, partners, and communities know you care....
READ MOREDo Good and Grow | 7 min read
The ABCs of Doing Good: A Simple Formula for Growing your Business
We often make simple concepts more complicated than they need to be. For small businesses that are already giving back to the community, things like "CSR" or "Cause Marketing" simp...
READ MOREDo Good and Grow | 3 min read
The ROI of Kindness: An Expense or Investment?
Investing in charitable giving goes beyond giving cash. When small businesses share their time and in-kind gifts, these investments return big. Find out how....
READ MOREDo Good and Grow | 3 min read
Millennials and Zoomers for a Cause, Changing Motivations of the Generations
Millennials now make up a majority of the workforce and consumer market. Businesses that are committed to giving back to the community are more likely to attract these audiences....
READ MORELeadership | 3 min read
National Mentoring Month: The Need for Mentors
January is National Mentoring Month! Mentoring an employee or someone in the community is a way business leaders can help build a brighter future....
READ MOREDo Good and Grow | 3 min read
Word-of-Mouth Marketing: Why Being Kind is the Best Strategy
Word-of-mouth has been proven to be the most effective form of marketing. But how do you get people talking about your business organically? It's simple: just be kind....
READ MOREDo Good and Grow | 4 min read
Why It’s a Good Idea to Extend Holiday Goodwill Throughout the Year
For small businesses, it's a good idea to let the holiday spirit of giving last all year. Spreading goodwill helps improve brand reputation, marketing efforts, and creates a positi...
READ MORELeadership | 3 min read
Three simple steps to start making a difference
There comes a time in life when we all reflect and ask a very important question – Did I make a difference? While this question is important, most of us reflect on it too late in o...
READ MOREDo Good and Grow | 2 min read
How to drive growth with purpose.
Investments in the community can also double as investments in your businesses, but they must be three things: visible, authentic and transparent....
READ MORECase Studies | 4 min read
Want to do more good? Keep it simple.
Brandon Rocco is the owner of Fearless Fitness, a growing brand of group training focused gyms. We sat down with him recently to learn how he juggles managing five expanding gyms, ...
READ MOREseedership | 3 min read
How to improve employee engagement
Engaged employees are more invested in their work, more productive, provide better service and stay longer. In turn, this leads to happier customers who buy more and refer brands, ...
READ MORECase Studies | 4 min read
How six local businesses give back to the community.
I spend a lot of time talking to local business owners. I am fascinated by learning about what motivated them to start their business and how they view their role in the community....
READ MOREseedership | 5 min read
What is “seedership”? It’s a mix of concept, mindset, passion and, hopefully, my legacy.
seedership is a social impact dashboard and community storytelling platform. We help you track and measure what you give, tell and share your story of what you do with the communit...
READ MORELeadership | 2 min read
How to prioritize what is important - a lesson from playing with dolls
How many times during the day do you say to yourself or someone that “I don’t have time?” It is easy for the day to get away from you with phone calls, emails, customers, to-do lis...
READ MOREThe Science of Kindness | 1 min read
Want to be happier? Be kind!
From behavioral scientists and sociologists to psychologists and neuroscientists, research findings show that happiness can be linked to kindness....
READ MORELeadership | 3 min read
How to learn from feedback
Last week, I was in Columbus, Ohio, meeting with several business owners and nonprofit leaders. They were all great conversations. Each had a specific objective, and in every case,...
READ MORELeadership | 2 min read
Change is constant. Give yourself permission.
Heraclitus, a Greek philosopher said, “Change is the only constant in life.” He shared this thought around 2,500 years ago. So why do we struggle so much with a concept that has be...
READ MOREDo Good and Grow | 4 min read
Five steps to strengthen and grow your business by doing good
Social responsibility is not merely an approach for big companies anymore. Giving back helps make a business of any size better, stronger and more relevant. Is your business ready ...
READ MOREDo Good and Grow | 4 min read
Strengthen your bottom line and grow your business by giving back – Seven ways doing good benefits your business
As a business owner you wear many hats as you perform day-to-day operations and plan for growth. With all this, it’s easy to overlook the positive impact your business has in the c...
READ MOREseedership | 4 min read
What is kindness?
I recently typed this question into Google: What is kindness? My simple question returned 160 million results. I realized there is no single way to define kindness, but there are s...
READ MORECase Studies | 2 min read
The Power of Kindness at Work During the Government Shutdown
Across the country, local businesses are offering their support to federal employees impacted in their communities. Have you seen or heard about one of those businesses in your loc...
READ MORECase Studies | 3 min read
Empowering Young People to Find their Voice Through Music
At our launch event next week, we will be doing good deeds to raise funds for The Dick and Jane Project. We sat down with Executive Director Nick D’Andrea to share with you more ab...
READ MOREseedership | 1 min read
Taking Leadership in Planting Seeds of Kindess to Make the World a Better Place
We believe that the world needs to see more kindness and appreciation. And we believe that you can be a big part of it. We hope you agree and follow us, so together we can plant se...
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