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5 min read

HireLevel Promotions Interview Spotlight: How doing good & being visible draws more business opportunities

Jennifer Smithberger
May 21, 2020

Making the good you do a visible part of your business can help your customers decide to go with you. Here's our personal story with HireLevel Promotions....

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Leadership | 6 min read

What is your small business community story? How to craft your community giving story

Team seedership
May 13, 2020

Your customers are looking for your business' community story. Do you know what story your business is telling?...

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Research and Trends | 5 min read

2020 Spring Into Kindness Small Business Study key takeaway: Your customers want to hear your community story

Team seedership
May 07, 2020

Our study found that there are more opportunities for small businesses like yours to tell customers your community giving story....

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Research and Trends | 7 min read

2020 Spring into Kindness Small Business Study key insight: Transparency is key, your customers want to know the true value of all you give

Jennifer Smithberger
May 04, 2020

Being kind and giving back to the community has many seen and unseen returns that help businesses and the neighborhoods that surround them grow....

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Research and Trends | 5 min read

2020 Spring Into Kindness Small Business Study Insights: Small Businesses Have Deep Roots in the Local Community

Team seedership
April 22, 2020

When you think of the traditional, hometown community, what image comes to mind? We picture a thriving main street centered around small businesses. Why? Because as we found in our...

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Research and Trends | 6 min read

2020 seedership Spring Into Kindness Small Business Study Insights: Small Businesses are a Big Part of Community Giving

Team seedership
April 15, 2020

Our 2020 Spring Into Kindness Small Business Study found that small businesses give back in big ways....

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Leadership | 5 min read

Supporting Each Other Through Uncertain Times: Small Businesses and Their Community

Jennifer Smithberger
March 25, 2020

Even though small businesses will be hit the hardest during the COVID-19 pandemic, they are still finding ways to give back and help their communities....

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Do Good and Grow | 5 min read

Giving Programs: How to Make Their Impact Last

Team seedership
March 11, 2020

Tips for promoting your business' giving programs before, during, and after they are ran to make the biggest impact....

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6 min read

Transparency: The Next Iteration of "Business as Usual" for Small Business

Raymond Smithberger
March 04, 2020

Your customers and employees want to know how your business is giving back. Make sure you let them know where they can it....

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How-to Guides | 5 min read

Helping Customers Find You By Sharing Your Story

Jennifer Smithberger
February 26, 2020

Being visible about the good deeds your business does helps show your appreciation towards your community. ...

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Do Good and Grow | 4 min read

Building and Maintaining Brand Trust in the Digital Age

Team seedership
February 19, 2020

In this digital age, traditional marketing is losing effectiveness. So how do brands build trust? Find out....

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Do Good and Grow | 4 min read

Weaving Random Acts of Kindness Into Your Business

Team seedership
February 12, 2020

As Random Acts of Kindness Week begins, plan how you can let your employees, customers, partners, and communities know you care....

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Do Good and Grow | 7 min read

The ABCs of Doing Good: A Simple Formula for Growing your Business

Raymond Smithberger
February 05, 2020

We often make simple concepts more complicated than they need to be. For small businesses that are already giving back to the community, things like "CSR" or "Cause Marketing" simp...

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Do Good and Grow | 3 min read

The ROI of Kindness: An Expense or Investment?

Team seedership
January 29, 2020

Investing in charitable giving goes beyond giving cash. When small businesses share their time and in-kind gifts, these investments return big. Find out how....

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Do Good and Grow | 3 min read

Millennials and Zoomers for a Cause, Changing Motivations of the Generations

Team seedership
January 22, 2020

Millennials now make up a majority of the workforce and consumer market. Businesses that are committed to giving back to the community are more likely to attract these audiences....

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Leadership | 3 min read

National Mentoring Month: The Need for Mentors

Team seedership
January 15, 2020

January is National Mentoring Month! Mentoring an employee or someone in the community is a way business leaders can help build a brighter future....

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Do Good and Grow | 3 min read

Word-of-Mouth Marketing: Why Being Kind is the Best Strategy

Team seedership
January 08, 2020

Word-of-mouth has been proven to be the most effective form of marketing. But how do you get people talking about your business organically? It's simple: just be kind....

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Do Good and Grow | 4 min read

Why It’s a Good Idea to Extend Holiday Goodwill Throughout the Year

Team seedership
January 02, 2020

For small businesses, it's a good idea to let the holiday spirit of giving last all year. Spreading goodwill helps improve brand reputation, marketing efforts, and creates a positi...

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Leadership | 3 min read

Three simple steps to start making a difference

Raymond Smithberger
November 13, 2019

There comes a time in life when we all reflect and ask a very important question – Did I make a difference? While this question is important, most of us reflect on it too late in o...

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Do Good and Grow | 2 min read

How to drive growth with purpose.

Raymond Smithberger
October 23, 2019

Investments in the community can also double as investments in your businesses, but they must be three things: visible, authentic and transparent....

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Case Studies | 4 min read

Want to do more good? Keep it simple.

Jennifer Smithberger
October 07, 2019

Brandon Rocco is the owner of Fearless Fitness, a growing brand of group training focused gyms. We sat down with him recently to learn how he juggles managing five expanding gyms, ...

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seedership | 3 min read

How to improve employee engagement

Raymond Smithberger
September 25, 2019

Engaged employees are more invested in their work, more productive, provide better service and stay longer. In turn, this leads to happier customers who buy more and refer brands, ...

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Case Studies | 4 min read

How six local businesses give back to the community.

Jennifer Smithberger
September 16, 2019

I spend a lot of time talking to local business owners. I am fascinated by learning about what motivated them to start their business and how they view their role in the community....

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seedership | 5 min read

What is “seedership”? It’s a mix of concept, mindset, passion and, hopefully, my legacy.

Raymond Smithberger
September 04, 2019

seedership is a social impact dashboard and community storytelling platform. We help you track and measure what you give, tell and share your story of what you do with the communit...

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Leadership | 2 min read

How to prioritize what is important - a lesson from playing with dolls

Raymond Smithberger
July 31, 2019

How many times during the day do you say to yourself or someone that “I don’t have time?” It is easy for the day to get away from you with phone calls, emails, customers, to-do lis...

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The Science of Kindness | 1 min read

Want to be happier? Be kind!

Jennifer Smithberger
June 18, 2019

From behavioral scientists and sociologists to psychologists and neuroscientists, research findings show that happiness can be linked to kindness....

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Leadership | 3 min read

How to learn from feedback

Raymond Smithberger
May 23, 2019

Last week, I was in Columbus, Ohio, meeting with several business owners and nonprofit leaders. They were all great conversations. Each had a specific objective, and in every case,...

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Leadership | 2 min read

Change is constant. Give yourself permission.

Raymond Smithberger
May 07, 2019

Heraclitus, a Greek philosopher said, “Change is the only constant in life.” He shared this thought around 2,500 years ago. So why do we struggle so much with a concept that has be...

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Do Good and Grow | 4 min read

Five steps to strengthen and grow your business by doing good

Jennifer Smithberger
April 24, 2019

Social responsibility is not merely an approach for big companies anymore. Giving back helps make a business of any size better, stronger and more relevant. Is your business ready ...

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Do Good and Grow | 4 min read

Strengthen your bottom line and grow your business by giving back – Seven ways doing good benefits your business

Jennifer Smithberger
March 13, 2019

As a business owner you wear many hats as you perform day-to-day operations and plan for growth. With all this, it’s easy to overlook the positive impact your business has in the c...

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