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Do Good and Grow | 5 min read

Victus Coffee Fuels Great Causes with Every Sip

Team seedership
April 05, 2021

Q&A with the owner of Victus Coffee about creating opportunities for customers to make a difference through everyday purchases....

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Case Studies | 6 min read

Small yet Mighty Wepco Plastics Makes a Bigger Community Impact by Engaging Employees in its Giving

Team seedership
March 22, 2021

Q&A with Wepco Plastics CFO Charles Daniels on how they align their resources around community causes where they can achieve meaningful impact and engage employees in a greater pur...

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Do Good and Grow | 7 min read

Your kindness can make a bigger impact when you tell the world about it. Here’s why.

Team seedership
February 25, 2021

If you are a small business owner who doesn’t share all the ways you are giving back to your community, you could be missing out on a larger impact your good deeds can achieve. see...

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Case Studies | 5 min read

Infoshred Shares Ripples of Goodness to Inspire Others to Give Back

Team seedership
February 03, 2021

Infoshred LLC President and Founder Stacey Lombardo is a go-getter – and a do-gooder. Her entrepreneurial spirit was sparked by her father, Sam Lombardo, who started his waste mana...

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Do Good and Grow | 7 min read

Three Marketing Challenges Small Business Owners Face, and How Doing Good Helps Overcome Them

Team seedership
January 20, 2021

Sharing the good your small business does in the community can help expand your online visibility, attract customers and set you apart from the competition. ...

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Do Good and Grow | 7 min read

2021 Small Business Do Good and Grow Trends

Team seedership
December 24, 2020

While the new year is a time for reflection, it's also a time to prepare for new opportunities. Here are four trends to keep in mind for your marketing plans and three themes to di...

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Case Studies | 6 min read

It’s All About Community, CT Brewers Continuously Give Back

Team seedership
December 11, 2020

Local breweries are independently owned. We’re family businesses. That means when you buy from Connecticut breweries, you’re really supporting your neighbors – those who live and i...

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Case Studies | 5 min read

How Waker Turned Its Passion Into a Community Commitment

Team seedership
November 25, 2020

For Columbus-based Waker, building custom custom software solutions and mentoring future community-oriented entrepreneurs goes hand in hand...

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How-to Guides | 4 min read

Celebrate World Kindness Day with Acts of Community Kindness

Jennifer Smithberger
November 10, 2020

World Kindness Day is a wonderful opportunity for small business owners to plant seeds of kindness with those most important to the livelihood of their businesses: their employees,...

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Case Studies | 5 min read

Using Your Small Business As A Platform To Do Good

Team seedership
October 28, 2020

When a wildfire struck his community, Redding, California, Small Business Owner Jason Miller says he immediately felt “compelled to help a little town that supported me.”...

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Case Studies | 6 min read

Community Building Enhances Keating Agency Insurance—And Its Community

Team seedership
October 15, 2020

Keating Agency Insurance has been a staple in West Hartford, CT for more than 50 years. The third-generation family-run business lives up to its “People First” adage through relati...

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Case Studies | 8 min read

Doing Good Is A Win-Win-Win For Drive Research

Team seedership
October 01, 2020

George Kuhn always thought market research was a win-win, but he always felt another win was missing in that equation. When he launched Drive Research in 2016, a giving element was...

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Do Good and Grow | 7 min read

Creative Giving Strategies to Do Good Now

Team seedership
September 16, 2020

Now, more than ever, we’re missing human connection. Doing good and giving back, especially in uncertain times, can help alleviate the feeling of helplessness, provide options for ...

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Case Studies | 7 min read

How A Transparent View of Their Good Deeds and Giving Deepened Community Ties for King, Prell & Associates

Team seedership
August 26, 2020

By nature, as a company that does financial planning, King, Prell & Associates likes to help people. Giving back and doing good is integrated into how they run the practice...

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5 min read

Giving Back Benefits Small Business, Community, and Bottom Line

Team seedership
August 12, 2020

When it comes to coffee or tea, “a freshly brewed cup in the morning can change the course of your day,” emphasizes INI Sips Co-Founder Davina Ismail. And, a good cup is a must-hav...

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Leadership | 5 min read

Small Business Leadership Through Gratitude

Team seedership
July 29, 2020

Leadership through gratitude can help improve customer and employee engagement with your business and purpose. Learn why gratitude is important, especially during these challenging...

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seedership | 9 min read

Behind the Platform: Q&A with seedership Co-Founders Jennifer and Ray Smithberger

Team seedership
July 23, 2020

Learn what inspired the small business digital sharing platform seedership, and how small businesses can use kindness to grow!...

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seedership | 8 min read

seedership: How our digital sharing platform can work for you

Team seedership
July 16, 2020

When you share and are visible about the good you do for your community, your business could grow! Here is how seedership makes it quick, easy, and fun!...

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Do Good and Grow | 5 min read

Why Community Matters Now More Than Ever

Team seedership
July 08, 2020

Let's face it, times are harder now since they have been in decades. Leaning on community can help small businesses and your neighborhood get through this together....

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How-to Guides | 7 min read

Creating a Community Giving Strategy for your Small Business

Team seedership
July 01, 2020

Having a community giving strategy in place can help you focus on causes where you can have the greatest impact over time and that best aligns with your expertise, purpose, and val...

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6 min read

How to Maximize Your Small Business Marketing Budget Without Spending A Penny

Team seedership
June 24, 2020

Marketing your business is important for success, but can be quite costly. When you share the good your business does, you can maximize your marketing efforts at very little cost!...

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Do Good and Grow | 5 min read

How to Find Causes That Matter to You & Your Customers

Team seedership
June 17, 2020

Discovering your communities needs and centering your charitable giving campaigns on causes your customers care about can lead to many positive business benefits....

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Do Good and Grow | 6 min read

At a Loss for Words? Just Speak from The Heart!

Team seedership
June 10, 2020

Small businesses care deeply for the communities that support them. However, it's important for your business and your cause to make the good you do a visible and authentic part of...

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Do Good and Grow | 5 min read

Give Yourself Some Credit, Everything Good Counts!

Team seedership
June 03, 2020

No matter what the size of the contribution, showing your community that you care on a regular basis will add up to something greater....

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How-to Guides | 5 min read

How to make customers care about the success of your small business as much as you do

Team seedership
May 27, 2020

If your customers care about the health of their communities, by showing them what, how, and why you give, they will also care about the success of your small business. ...

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5 min read

HireLevel Promotions Interview Spotlight: How doing good & being visible draws more business opportunities

Jennifer Smithberger
May 21, 2020

Making the good you do a visible part of your business can help your customers decide to go with you. Here's our personal story with HireLevel Promotions....

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Leadership | 6 min read

What is your small business community story? How to craft your community giving story

Team seedership
May 13, 2020

Your customers are looking for your business' community story. Do you know what story your business is telling?...

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Research and Trends | 5 min read

Customers want to hear your community story

Team seedership
May 07, 2020

Our study found that there are more opportunities for small businesses like yours to tell customers your community giving story....

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Research and Trends | 7 min read

2020 Spring into Kindness Small Business Study key insight: Transparency is key, your customers want to know the true value of all you give

Jennifer Smithberger
May 04, 2020

Being kind and giving back to the community has many seen and unseen returns that help businesses and the neighborhoods that surround them grow....

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Research and Trends | 5 min read

Small Businesses Have Deep Roots in the Local Community

Team seedership
April 22, 2020

When you think of the traditional, hometown community, what image comes to mind? We picture a thriving main street centered around small businesses. Why? Because as we found in our...

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Research and Trends | 6 min read

Small Businesses are Big Givers to their Communities

Team seedership
April 15, 2020

Our 2020 Spring Into Kindness Small Business Study found that 99 percent of small businesses give back and 70 percent give year round, yet they undervalue their total charitable co...

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Leadership | 5 min read

Supporting Each Other Through Uncertain Times: Small Businesses and Their Community

Jennifer Smithberger
March 25, 2020

Even though small businesses will be hit the hardest during the COVID-19 pandemic, they are still finding ways to give back and help their communities....

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Do Good and Grow | 5 min read

Giving Programs: How to Make Their Impact Last

Team seedership
March 11, 2020

Tips for promoting your business' giving programs before, during, and after they are ran to make the biggest impact....

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6 min read

Transparency: The Next Iteration of "Business as Usual" for Small Business

Raymond Smithberger
March 04, 2020

Your customers and employees want to know how your business is giving back. Make sure you let them know where they can it....

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How-to Guides | 5 min read

Helping Customers Find You By Sharing Your Story

Jennifer Smithberger
February 26, 2020

Being visible about the good deeds your business does helps show your appreciation towards your community. ...

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Do Good and Grow | 4 min read

Building and Maintaining Brand Trust in the Digital Age

Team seedership
February 19, 2020

In this digital age, traditional marketing is losing effectiveness. So how do brands build trust? Find out....

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Do Good and Grow | 4 min read

Weaving Random Acts of Kindness Into Your Business

Team seedership
February 12, 2020

As Random Acts of Kindness Week begins, plan how you can let your employees, customers, partners, and communities know you care....

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Do Good and Grow | 7 min read

The ABCs of Doing Good: A Simple Formula for Growing your Business

Raymond Smithberger
February 05, 2020

We often make simple concepts more complicated than they need to be. For small businesses that are already giving back to the community, things like "CSR" or "Cause Marketing" simp...

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Do Good and Grow | 3 min read

The ROI of Kindness: An Expense or Investment?

Team seedership
January 29, 2020

Investing in charitable giving goes beyond giving cash. When small businesses share their time and in-kind gifts, these investments return big. Find out how....

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Do Good and Grow | 3 min read

Millennials and Zoomers for a Cause, Changing Motivations of the Generations

Team seedership
January 22, 2020

Millennials now make up a majority of the workforce and consumer market. Businesses that are committed to giving back to the community are more likely to attract these audiences....

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Leadership | 3 min read

National Mentoring Month: The Need for Mentors

Team seedership
January 15, 2020

January is National Mentoring Month! Mentoring an employee or someone in the community is a way business leaders can help build a brighter future....

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Do Good and Grow | 3 min read

Word-of-Mouth Marketing: Why Being Kind is the Best Strategy

Team seedership
January 08, 2020

Word-of-mouth has been proven to be the most effective form of marketing. But how do you get people talking about your business organically? It's simple: just be kind....

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Do Good and Grow | 4 min read

Why It’s a Good Idea to Extend Holiday Goodwill Throughout the Year

Team seedership
January 02, 2020

For small businesses, it's a good idea to let the holiday spirit of giving last all year. Spreading goodwill helps improve brand reputation, marketing efforts, and creates a positi...

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Leadership | 3 min read

Three simple steps to start making a difference

Raymond Smithberger
November 13, 2019

There comes a time in life when we all reflect and ask a very important question – Did I make a difference? While this question is important, most of us reflect on it too late in o...

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Do Good and Grow | 2 min read

How to drive growth with purpose.

Raymond Smithberger
October 23, 2019

Investments in the community can also double as investments in your businesses, but they must be three things: visible, authentic and transparent....

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Case Studies | 4 min read

Want to do more good? Keep it simple.

Jennifer Smithberger
October 07, 2019

Brandon Rocco is the owner of Fearless Fitness, a growing brand of group training focused gyms. We sat down with him recently to learn how he juggles managing five expanding gyms, ...

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seedership | 3 min read

How to improve employee engagement

Raymond Smithberger
September 25, 2019

Engaged employees are more invested in their work, more productive, provide better service and stay longer. In turn, this leads to happier customers who buy more and refer brands, ...

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Case Studies | 4 min read

How six local businesses give back to the community.

Jennifer Smithberger
September 16, 2019

I spend a lot of time talking to local business owners. I am fascinated by learning about what motivated them to start their business and how they view their role in the community....

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seedership | 5 min read

What is “seedership”? It’s a mix of concept, mindset, passion and, hopefully, my legacy.

Raymond Smithberger
September 04, 2019

seedership is a social impact dashboard and community storytelling platform. We help you track and measure what you give, tell and share your story of what you do with the communit...

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Leadership | 2 min read

How to prioritize what is important - a lesson from playing with dolls

Raymond Smithberger
July 31, 2019

How many times during the day do you say to yourself or someone that “I don’t have time?” It is easy for the day to get away from you with phone calls, emails, customers, to-do lis...

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